Sunday, February 12, 2017

New Edition - My Secret (Didja Gitit Yet?) (1984)

Since The New Edition Story recently aired on BET, I thought it would be an appropriate time to do a few posts on the quintet from Boston.  Formed in the late 70s, New Edition came onto the music scene in 1983, making a splash on the R&B charts.  Ronnie, Bobby, Ricky, Mike and Ralph picked up where The Jackson 5 left off and later influenced a slew of other boy band formations.  Their second album, New Edition, achieved crossover success with their hit song "Cool It Now" reaching the top five.  Falling under the "Should've Been A Hit" category, My Secret (Didja Gitit Yet?) was another single from the album that received little fanfare.   In the music video, the guys hang on Melrose with some honeys before heading to a Laker game.  Real live footage was used and Magic Johnson makes a cameo, high-fiving Ralph at the end.

My Secret (Didja Gitit Yet?) was filmed in Los Angeles, CA

Location: Cowboys and Poodles
Address: 7379 Melrose Avenue, Los Angeles, CA

The Cowboys and Poodles sign made this location easy to find.  It was a popular vintage store in the 80s.

Location: Wacko Soap Plant/Newstand
Address: Melrose Avenue & Martel Avenue, Los Angeles, CA

The Soap Plant sign was another instant giveaway.  It sold an eclectic selection of wares.  Today, it resides on Hollywood Boulevard.

Locations Visited: October 2016

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